How to appear bigger than you are: Tips for small businesses

29 Mar 2023 - Frans Vanhaelewijck


As a small business owner, it can be challenging to attract and retain big clients. You want to avoid any concerns from the customer team you are dealing with about your company’s ability to deliver the products and services they need.

One of the strategies that can help is to present your company as larger than it actually is. This can help build credibility and trust with potential clients and give the impression that your business is capable of handling larger projects. However, it’s important to remain transparent and truthful in all your dealings.

Here are some tips on how to appear bigger than you are:

Use “we” instead of “I”

Using “we” when referring to your team or company can make it seem like you have a bigger team. For example, instead of saying “I will get back to you”, say “we will get back to you.” This implies that you have a team behind you, even if it’s just a few people.

Use of professional language

Using professional language in your communications can give the impression that your company is established and reputable. Make sure you know typical contract terminology like Indemnification, Escrow agreements, MSA, SLA, Change of control clauses and so on.

Try to imitate big companies

Incorporate some practices used by larger companies you work with:

Be professional in your dealings

Being professional in all your dealings can help you build credibility and trust with potential clients. Always be transparent and truthful in your communications, and be willing to go the extra mile to provide excellent service.

In conclusion

Appearing bigger than you are can help small businesses attract and retain larger clients. But make sure to provide high-quality service and meet agreed-upon deadlines. Be willing to do whatever it takes to help your customer reach their objectives.